$1,500 - $2,000 off on select new vehicles vehicles!
Feb 11, 2015

The President’s Day Sales Event has become a staple in the automotive industry over the years. The low prices advertised in February come from a few sources, but by far the biggest is that manufacturers offer great incentives to help move outgoing models. Dealers in northern states lose valuable square footage to snow banks and need to move inventory, which gives them an incentive to reduce prices even further.

On the consumer side, there are many reasons why so many people choose to purchase cars in February, most of which boil down to being in a better financial position. By February, we have had two months to recover from holiday expenses, business is in full swing for ski resorts and plow drivers, and we can begin to see the light at the end of the tunnel with respect to our heating bills. All of these factors combine to make potential car buyers feel more comfortable making a major purchase. As if low priced inventory and reduced expenses weren’t enough, there is one other factor that provides a nudge towards buying a car in February: tax refunds. Those who get tax refunds generally file early and receive a check from Uncle Same in February, which works quite nicely as a down payment for a car. Even though we pride ourselves on offering Real Zero Down Leases, the more money you put down, the lower your monthly payment. Plus, if you are purchasing a car, a solid down payment can help earn you the most competitive rates.

So come on down to Irwin Toyota and check out our amazing President’s Day Sales Event… and put that tax refund to good use!