Blog / Irwin Toyota News

2015 Toyota Sienna Revealed Online

Toyota revealed the redesigned 2015 Sienna today, and it looks awesome! So awesome, in fact, that Toyota launched the hashtag #swaggerwagon so people can talk about how much they enjoy the LED daytime running lights, soft-touch surfaces, and a new intercom feature called the Driver Easy Speak System (DES). DES is also found 0n the Highlander, and it allows parents to speak through a microphone to children in the third row so they do not have to yell while driving. Many of the interior changes to the Sienna such as optional black leather seats with white stitching are designed to make the Sienna feel more upscale. Joe Phillipi of AutoTrends Consulting says this says that minivans are no longer designed to be strictly "utilitarian." What is truly interesting about the the 2015 Sienna reveal, is that despite the Sienna being a major contender in the competivie minivan segment, Toyota's marketing strategy for the Sienna has been done entirely online, and at a fraction of the cost of a traditional media unveiling. To launch the Sienna, Toyota recruited parents known for their viral videos to make their own videos to unveil the Sienna. Explaining this low-budget marketing effort, Edmunds.com analyst Jessica Caldwell says, "Why spend the money when you can spend the money another way?"  
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New Vehicle Owner Event 9/14

Have you purchased a new or used car recently? Irwin Toyota is hosting a New Owner Event this Thursday evening (9/14) from 5-6pm and YOU’RE INVITED!  Purchased elsewhere?  YOU’RE INVITED!  Join us for an evening of food, prizes, and education on maintaining your vehicle, how to keep its value, and optimize your gas mileage! We’d love to have you here with us!  Plan to be in attendance?  You can RSVP to Ed Kelley at Edward.Kelley@irwinzone.com or by calling 603.581.2953.  We look forward to seeing you there!

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2016 Toyota Tacoma with a Lift Kit

We just got in a brand new 2016 Toyota Tacoma TRD Sport Double Cab 4x4 and promptly got it ready for some serious offroad action. We had our friends over at Truck Trends in Belmont, NH upfit this Tacoma with a 3" ReadyLift kit, as well as big, meaty 18-inch tires and blacked-out alloy rims! Check out our 2016 Toyota Tacoma with a 3" Lift Kit. Better yet, stop by and see it in person!

Can this article protect you from buying a lemon?

If you have been looking at pre-owned cars lately, you may have noticed that some of them are designated as being “certified.” A certified pre-owned vehicle is simply one that is part of a certification program, meaning that it has met certain standards for quality. The muddy the waters somewhat, certified pre-owned (CPO) programs can be further divided into “dealer CPO” and “factory CPO” programs. While any car dealer, either franchised or independent can offer a “dealer CPO” program, only a franchised dealer can offer a factory CPO program. For example, for a used Toyota to become a Toyota certified pre-owned vehicle, it undergoes a 170-point inspection. To be up to standard, a Toyota CPO vehicle cannot be more than six model years old or have more than 75,000 miles on it. Among other items, the tire tread and brake pads must both be 50% or better, and no more than two body panels can have had prior paintwork (even by a professional bodyshop). Because the tires and brakes have a high minimum requirement, many CPO Toyotas actually have new tires and brake pads installed so that they can pass the CPO inspection, providing a higher quality used car to the customer. Every factory CPO program is a little bit different, but they all have standards published online, and come backed by the manufacturer. By contrast, the “house” certification programs that some independent dealers offer can be a bit more opaque. Factory-certified pre-owned cars do not just provide peace-of-mind and higher quality, there are other benefits to the CPO program as well, such as better warranties, and sometimes, reduced interest rates. For example, a CPO Toyota comes with the balance of a 7-year/100,000-mile powertrain warranty, a 12-month/12,000-mile bumper-to-bumper warranty, and a full year of roadside assistance. Additionally, Toyota CPO models are eligible for special financing rates. We have embraced the factory CPO programs for Toyota, Scion, Ford, Lincoln, and Hyundai because we believe that these vehicles deliver the very best value to our customers. By starting with a superior product and being able to offer better warranties and lower interest rates, we hope to take the unknowns out of buying a pre-owned vehicle.