Blog

The 2015 Toyota Camry will be landing on our lot in the next 4-6 weeks, so it seems like a good time to go over the features and benefits of the newest iteration of this incredibly popular sedan. The 2015 Camry has a fresh new exterior; every body panel except the roof has been changed. The most striking exterior alteration is the grille, which, according to Camry chief engineer, Monte Kaehr, is "premium and athletic." The exact look of the grille varies with trim level; the sportier SE and XSE trims will have a glossy, honeycomb insert while the other trims will have five horizontal bars spanning the lower portion. Additionally, the rear has been rounded, and features a chrome strip, a cue taken from the Avalon. For the 2015 model year, the basic L trim level has been dropped, making the popular LE trim level the most affordable, with a starting MSRP of $22,970. Toyota has added a high-end XSE trim level, which will combine the sharper driving dynamics and sport-tuned suspension of the SE trim with the amenities of the XLE trim level. This is in response to the huge popularity of the SE trim level, which accounted for 45% of all 2014 model year Camrys sold. The XLE and XSE trim levels will both be available with the Advanced Technology Package, which includes rear cross-traffic alert, lane-departure warning, blind-spot warning, adaptive cruise control, automatic high beams, and a pre-collision braking system. As with the out-going 2014 model, the lion's share of the 2015 Camrys will be powered by a 2.5L 4-cylinder engine, with a sporty 3.5L V6 as an available option. For the 2014 model, 84% of all Camrys had the 4-cylinder engine which produces 178 horsepower and achieves 35 mpg on the highway and 25 mpg around town. There is still plenty of demand, however, for the 3.5L V6 which produces 268 horsepower and a respectable 31 mpg on the highway. Edmunds.com raves, "If you like the Camry before, you will like it even more now thanks to expressive styling, more involving driving dynamics and a higher-quality cabin."

Toyota revealed the redesigned 2015 Sienna today, and it looks awesome! So awesome, in fact, that Toyota launched the hashtag #swaggerwagon so people can talk about how much they enjoy the LED daytime running lights, soft-touch surfaces, and a new intercom feature called the Driver Easy Speak System (DES). DES is also found 0n the Highlander, and it allows parents to speak through a microphone to children in the third row so they do not have to yell while driving. Many of the interior changes to the Sienna such as optional black leather seats with white stitching are designed to make the Sienna feel more upscale. Joe Phillipi of AutoTrends Consulting says this says that minivans are no longer designed to be strictly "utilitarian." What is truly interesting about the the 2015 Sienna reveal, is that despite the Sienna being a major contender in the competivie minivan segment, Toyota's marketing strategy for the Sienna has been done entirely online, and at a fraction of the cost of a traditional media unveiling. To launch the Sienna, Toyota recruited parents known for their viral videos to make their own videos to unveil the Sienna. Explaining this low-budget marketing effort, Edmunds.com analyst Jessica Caldwell says, "Why spend the money when you can spend the money another way?"

The redesigned 2014 Toyota Highlander has arrived at Irwin Toyota and is available for sale or lease! [gallery columns="2"]